Suspiciously Sweet. 

The sweet truth about Süss.

Süss, which means “sweet” in German and is pronounced like “soose”, is a food brand focused on the alternative sweeteners space. Alternative sweeteners offer lower calorie, lower carbohydrate, or natural options to sugar, corn syrup, or high fructose corn syrup, and include sweeteners like Allulose, Maltitol, Xylitol, Isomalt, honey, agave, and Erythritol.